What is Affiliate Marketing?

Affiliate Marketing is an online advertising channel which puts you in charge of an online marketing sales force. Online Merchants, who are looking to earn revenue from sale of their products or services, pay publishers (affiliates) who are looking to earn revenue from placement or promotion of product banners or text links on their site.

Merchants only pay affiliates for results, such as a lead or a purchase. When a purchase or lead is made on the affiliate's site, the referring affiliate receives a commission. Making this one of the most successful “pay-for-performance” marketing channels. It allows the merchant to effectively expand reach and brand marketing, while at the same time managing marketing ROI. It's a low-risk, high reward opportunity for both parties.

How Does It Work?