Why Use Outsourced Program Management Firm
By using an Outsourced Program Management Firm, your program will receive the individual attention required to grow your program. Your program will receive more one on one attention because the client to employee ratio is much smaller. Your program will not get lost in the masses, as with a large affiliate network. With an OPM, you will receive a customized marketing and recruitment strategy which is tailored specifically to your products and brand vertical. OPMs bring years of experience and relationship building with the top tier affiliates to recruit in to your program. Your program will be continuously monitored for improvement opportunities. In-depth analysis including; program, offer, affiliate and creative performance are standard practices for an OPM. With an OPM, you will not need to ask what’s being done for your affiliate program it will be obvious in the growth and success your program has achieved.
Peter McCarthy – Publisher Relations
Peter has 6 years in affiliate marketing. He specializes in developing and managing the publisher relations aspects of clients affiliate programs with a primary focus to driving traffic, revenue and leads through the affiliate marketing channel. He is responsible for all publisher recruitment and optimization related to achieving program growth for clients. Using a diverse affiliate communications strategy for recruitment, retention, and promotional opportunities has enabled him to build a strong network of affiliate relationships, as well as successful program growth for clients.
Donna C. McCarthy – Strategy and Account Management
Donna has over 20 years of experience in various marketing channels including; online, direct mail and events marketing. For the past 11 years, she has specialized in the affiliate and online marketing channels, working with LinkShare, Commission Junction, ShareASale and Google Affiliate Networks. She has managed a wide range of programs from Fortune 500 clients to small start-up operations. She has strong organization, communication and analytical skills which have contributed to strong growth and successful launches of client programs. She has additional experience working in solutions architecture and project management functions developing process improvement documents, work flows and business use cases. Recipient of LinkShare Best Overall Distribution Strategy and LinkShare Deal Maker Merchant Award and OPM Agency of the Year.
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